Haitong Bank was the Match Sponsor of the Sporting CP vs FC Porto football match held on January 2nd last, which ended with a 2-0 win for Sporting CP.
As the Match Sponsor, the Bank had the opportunity to exhibit its brand in several places in the stadium, namely in the benches, the pitch, the video screens and also in the corporate areas.
In an interview to Record, a sports newspaper, José Maria Ricciardi, the Bank's CEO, referred: "This match could turn out to have one of the largest audiences ever. It will be broadcast in China, that's why we decided to become one of its sponsors. China is becoming an important TV rights market. Broadcasting networks sign these millionaire contracts as they know that the TV rights will also be for Asia.”